Daniel Graf
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Crosscamp

I had the opportunity to develop the branding for Fairfleet and then went on to create the UI and UX design.

CROSSCAMP

CROSSCAMP is the new camper van brand by Erwin Hymer Group.
Together with Serviceplan, I had the opportunity to work as art and creative director to develop,
create and direct their entire branding, photo and video shoots, etc.

 
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Branding

The following is an excerpt from the brandbook I made for CROSSCAMP and an overview over several of the design assets.

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Ads

Two versions of magazine print ads for the launch.

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PHOTOSHOOT

Some excerpts from the photo shoots i directed. Photos by Jan Friese.

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Shoot 2

More photos from a second photoshoot i directed. Photos by Jehle / Will

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MERCHANDISE

I also designed an array of brand merchandise. Photos by Jehle / Will

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